Choose true peers
Avoid comparing stores from different scales and categories.
Useful competitor analysis aligns category, platform and period, then compares products, pricing, growth, sales and advertising signals rather than store size alone.
Avoid comparing stores from different scales and categories.
Compare assortment, pricing and channels.
Raqmana presents observed signals and comparative estimates, not confirmed financial statements. Read every result with its period, sample and coverage limits before deciding.
Three steps connect a signal to a reviewable decision.
Choose 5–10 stores with a similar category and price position.
Review products, pricing, movement and advertising.
Define a testable gap and a success measure.
Start with category, audience, price range and platform, then exclude stores with a fundamentally different scale or model.
Activity status, assortment, prices, growth, estimated sales and advertising channels across the same period.